Harper Process Video
To top things off, Jonny’s branding and website were in bad shape while the rest of his digital presence didn’t really reflect his company’s skills and experience. All he could do was wait on referrals, leaving his company’s future in the hands of family members, friends and a few architects.
So we put a strategy together that included a full rebrand, website, videography and project photography to show off his best projects. The strategy also included an email marketing campaign that would communicate with his ideal clients behind the scenes, to do most of the “selling” well before Jonny would ever need to speak with them. Further to that, we also hooked Jonny’s business straight into our lead generation system, which would help Jonny attract and convert his ideal target client.
Jonny’s company now has a brand that speaks directly to his ideal clients. His website and social media content also speaks directly to that client’s dreams and desires, while also helping them overcome their biggest fears and frustrations.
Jonny also no longer has to rely on referrals to grow his business. He essentially took back control of his company’s future by implementing our automated lead generation system, which feeds directly into his CRM and sales pipeline. The quality of his enquiries has significantly increased with all leads being pre-qualified and pre-booked into his personal calendar.
This new way of generating new business has also resulted in Jonny no longer having to do free quotes. He has since implemented an effective sales process where his clients sign preliminary agreements with sizeable exit fees, while also paying for their quotes