Ralcon Homes
- Web Optimisation
- Videography
- Lead Generation
- Nurturing Campaign
Ralcon ‘Why’ Video
The Problems
Ralcon is a generational family business based in regional Victoria. They are exceptional operators and well respected within their community. However, when Rod first made contact with us, they had just lost a large Government contract, which resulted in millions of dollars in revenue being lost – they essentially had a multi million dollar problem. Being regionally based, the region simply wasn’t large enough for them to rely on referrals alone to make up their substantial shortfall. So they needed to make some major changes.
At that stage they just finished their rebrand and launched their new website, which looked great. The problem was, this only generated single digit leads every month. They simply needed more, higher quality leads.
The Solutions
Target Client Analysis
Target Client Values x Digital Assets
The Outcome
Ralcon now has an automated lead generation system that attracts their ideal client and generates around 10-20 pre-qualified leads every month. After only a couple of months of running their advertising campaign, Ralcon attracted over 200 contacts into their CRM, secured over 30 pre-qualified booked meetings in their calendar, along with a signed building contract already in hand.
They were finally able to generate enough quality leads to get them back to, and beyond, their previous revenue figures with a goal of building 50 homes in the next financial year.